Lightweight Marketing Automation That Doesn’t Suck

Marketing automation. So much promise, so many overpriced tools.

You've scoured the internet for something designed for that allows you to send personalized email campaigns to the right person at exactly the right time.

The question is: why are the tools in this space so ridiculously expensive and, adding insult to injury, so hard to use?

Maybe you’ve tried one of the big marketing automation players and you’re exhausted with their clunky UI or lack of new features.

Or maybe you’ve outgrown your entry-level email marketing software and find yourself adding hack after hack to try to keep up with your marketing needs. At your stage, static email newsletters (even basic autoresponders) just aren’t cutting it anymore.

You're hearing everywhere that marketing automation is a place to make big leaps in conversion rates; from smarter email capture to personalized lead nurturing to lead scoring to post-purchase education and retention. But the solutions you've looked at have been too complicated, time consuming, and expensive to set up.

If that's the case, you're going to love Drip.

Stickyalbums nate large

“Adding the widget to my site literally took me less than 10 minutes, and has already captured 956 leads in 3 months! I love how easy you have made this, and it looks awesome on my site without annoying users.”

— Nate Grahek |

New to marketing automation? Find out why it's the future of email marketing. (open article)

Drip is lightweight marketing automation that doesn't suck.

Have you heard of Eloqua, Marketo, Ontraport, or Infusionsoft? If so, think of Drip as a lightweight alternative that gives you the bulk of the value at 10% of the sticker price.

Drip allows you to craft every interaction with your leads, trial users and customers like an artisan.

Imagine the ability to trigger an email, campaign or tag based on any action a user takes, be it expressing interest in a topic, downloading a sample chapter of your book, starting a trial of your software, or viewing your upgrade page.

Or the ability to craft your entire user journey in a gorgeous, visual flow.

Annotated workflow

Curious how Drip applies to your business? Click one of the buttons below to get an idea of how Drip customers are using marketing automation to capture more leads, onboard more users, and close more sales.

If this sounds familiar, it should. It's textbook marketing automation, but with one key difference.

The difference between Drip and other marketing automation software is that our sole purpose, nay our mission, is to make it ridiculously easy (and cost effective) to get started, and we provide you with the best email tools, guidance, campaign blueprints, and analytics that you've ever seen in this kind of tool. Hands down.

You’ll be gathering new email subscribers less than five minutes after starting your free trial.

You don’t have to talk to a salesperson. There are no annual contracts. No learning curve. And no training required.

The vast majority of our competitors require you to pay them before you can even have a look at their software. That's great for them because they've placed the risk in your hands, and they're banking on you never using their tool (they get to keep your money either way).

We adamantly disagree with this approach so we offer a 100% free trial (you pay nothing to try us out).

At Drip, we believe the onus is on us to show you results. This is why, in addition to our free trial, we'll import your existing list for free (we also have an import tool built into Drip if you'd prefer to do it yourself).

And we'll even create a custom 5-day email mini course at no charge if you have some existing content we can work from (such as a few blog posts or an ebook).

We do everything in our power to get you setup and receiving loads of value from Drip.

So if you want to automatically send a user a series of emails, without writing any code, based on a purchase through Gumroad or PayPal, a recurring charge in Stripe or Chargify, or a new email into Unbounce or LeadPages, you should try Drip.

Features integrations

If you want to capture leads from every page of your website by adding a single snippet of JavaScript to your footer, you should try Drip.


If you want to use email to inspire your target customers and earn their trust, transform skeptical users into successful customers, and turn successful customers into raving fans who bring new business straight to your door, you should try Drip.

We've painstakingly studied successful online businesses such as SaaS applications, software companies, Ebook authors, and consultants, and adapted their approaches into email blueprints that show you the simple (but crucial) steps that will make this work for you.

Campaign Blueprints

In essence, Drip's #1 goal is to pull you from the dark ages into email marketing enlightenment.

Ask yourself: can your current email solution track actions your subscribers take inside your emails and on the web? Can you use automated lead scoring to pinpoint your hottest prospects? Automatically add hot leads to your favorite CRM software? Create custom subscriber lists using just about any criteria? Prune your list of inactive subscribers?

Drip does all this, and more.

Don't continue to fumble with a clumsy interface, or stick with email newsletter software you outgrew years ago.

Experience marketing automation built for the next decade, rather than the previous.

We pride ourselves in building hand-crafted, organic software that provides you with an experience unlike any other email marketing software you've used.

But don’t take our word for it, have a look inside and decide for yourself.

Dyf brennan

“As a geek, I love Drip because it's lightweight, straight-forward, and engineered by people who know how to write software. As a marketer, I love Drip because it pieces together everything that heavyweight tools like Infusionsoft and Ontraport have, with the addition of features that make my life easier and my business more profitable.”

— Brennan Dunn | Double Your Freelancing

Let Drip work its magic (for free) for 3 weeks. After that it’s only $49/month. Cancel anytime with 1 click.

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